Go Further with komoot Premium
FOR IMMEDIATE RELEASE
World-leading route planning and navigation app launches subscription-based premium product. The all-new komoot Premium is a feature-rich package tailored to its community members who wish to take their adventuring one, or even two, steps further.
Potsdam 26th September 2019 - Enabling people to have better experiences in the outdoors is at the core of what komoot does - by providing everyday cyclists, hikers, and trail runners alike with the best tools to research, plan and navigate routes, wherever they may be. But there will always be those who want to go further, to explore more, to test their comfort zones. Enter komoot Premium. A new product in the komoot family, designed with the most adventurous explorers among the 8 Million-strong komoot community in mind. Providing the most specific tools needed to confidently enjoy a detailed, rich experience in the great outdoors whether on foot or by bike.
A new addition to the komoot family
To make room for this new arrival, the komoot product family has been re-structured into komoot maps and komoot Premium, so every komoot user will feel at home with a package to suit their adventuring needs. The subscription-based komoot Premium packages a range of new, specific features and costs €59,99 a year, while komoot ‘as you know it’ gets a new name: Komoot maps. Komoot maps is the version of komoot that everyone has known until now. Explorers can still purchase offline maps of individual regions for €3.99, bundles of maps for €8.99, and the global offline map package for €29.99. Existing purchases remain unchanged and komoot Map users will be offered €30 discount on Komoot premium in the first year.
Komoot Premium consists of 5 core features. Expect features to evolve and additional ones to be added as komoot continuously seeks to improve and respond to the requests of its community.
Dynamic weather forecasting covers every inch of planned tours, providing information about when the most optimal time frame for the upcoming adventure would be. A built-in wind indicator lets cyclists determine the most optimal direction for their outing, while a UV index and sunrise and sundown warnings advise whether sunglasses, extra clothing and lights would be a good idea.
Tours and highlights, both completed or planned, can now be bundled into collections, making it easier for komoot users to sort and organize their favorite outdoor experiences. Showing the complete story behind the most epic adventures has never been more fun, and the ability to create a beautiful overview of upcoming adventures, has never been easier.
Whether hiking, cycling or mountain biking is the chosen activity, komoot Premium sports-specific maps display detail relevant to that activity and remove the clutter. Official cycling and hiking routes and mountain bike singletracks together with their difficulty ratings, are highlighted on the map, making them easier to include them in tour planning.
Plan longer adventures in one session, including accommodation - be it a bike-packing overnighter, hut-to-hut hike or full-blown ride across the Alps. The komoot Premium multi-day planner is a smart tour planner that removes the heavy lifting in planning tours that span multiple days, by breaking the distance into digestible stages based on total daily moving time. It provides a comparative overview of any tour changes made, and adjusts the route to and from the doorstep of your accommodation.
Whether road bike or e-bike, outdoor clothing, shoes or technical equipment - with komoot Premium, users receive exclusively low prices all year round. Participating multi-brand online retailers can be found here.
Core community continues to benefit with komoot maps
Those who purchase komoot Premium will automatically access downloadable global offline maps. However, members of the komoot community who do not choose to purchase komoot Premium will still have the same high quality experience they are used to from komoot and retain their offline maps purchases.
In August komoot Premium was rolled out to existing users from the core komoot community in Germany. It is now available globally. All core features of komoot Premium are currently available on the komoot Android smartphone app and the web interface. At the time of launch, 4 out of 5 features are available on the iOS komoot mobile app, planning a multi day tour is not available, but will come at a later date as will the ability for the in-app purchase of komoot Premium.
New and existing komoot users can sign-up for komoot Premium on www.komoot.com/premium
Contact Rob Marshall (UK) or Fiola Foley (Global) for further information
Media Kit is available for download here: http://newsroom.komoot.com/media_kits/222086
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Komoot empowers, enables and inspires people to explore more of the great outdoors. With its smart route planner, tips from other users, turn-by-turn voice navigation and inspirational content, it has become the outdoor app of choice for 10 Million people all over the world. Komoot is home to the largest digital group of outdoor experts in Europe. For the more adventurous outdoor enthusiast and cyclist, komoot recently launched a premium version aimed at those among its community who wish to ‘go further’. Komoot Premium has advanced features such as dynamic, on-Tour weather forecasting, a multi-day Tour planner and sports-specific maps. In 2020 komoot is the proud sponsor of the Atlas Mountain Race, the Silk Road Mountain Race and the Transcontinental Race and counts Lael Wilcox, Laurens ten Dam and Steffi Marth among its growing list of ambassadors.
Headquartered in Potsdam Germany, komoot currently employs approx. 60 people who work remotely all over Europe.