Potsdam July 26th 2023 - Community-focused, non-profit organisation Trash Free Trails today launches their Purposeful Adventures Campaign, supported by leading route planning and navigation app, komoot. For a second year, Trash Free Trails and komoot are encouraging runners, riders and roamers to add small but gratifying acts to their summer adventures that have positive impact; whether it’s an impact on the people they meet, the places they pass through, or on their own sense of self.
Purposeful Adventures is all about experiencing all the world has to offer, while leaving positive traces along the way. There are tonnes of simple, yet inspirational ways to enhance your connection with the world around youSays Trash Free Trails founder Dom Ferris
Adventurers are encouraged to share their planned and completed activities on komoot, to help spread the message of the campaign, and inspire others to follow in their footsteps (or tyre tracks), by adding small, purposeful additions to their own summer adventures.
Trash Free Trails explains that Purposeful Adventures don’t always have to be huge and unique; it’s more about finding ways to enrich your summer plans with activities that take minimal time and effort, but can have a profoundly positive impact. From removing trash found on a hike, to connecting with a local community campaign, Trash Free Trails believe these small acts are often the most effective way to foster more connection with people, place and self.
We want our community to not only explore and have fun, but to feel they have affected meaningful change too.TFT’s Communications Manager Rachel Coleman
Adventurers can find a host of ideas on how to make their outdoor activities more positive on the Trash Free Trails social media and website - including a unique ‘Bingo Card’ with several different tactics to try.
Komoot Adventurer, writer and all round outdoor lover, Elise Downing, has already taken to the Lake District hills with the aim of adding purpose to her regular trail running, and supporting Cumbria Tourism’s 'attract and disperse' approach. By running a route that takes in 8 of the 10 ‘least visited Wainwright peaks’, she hopes to inspire others to visit some of the UK’s lesser-known outdoor highlights, and find some new hidden gems.
One of the most positive things we can do is to spread out a little, whenever we have the means and the time. Often, it's the sheer number of visitors to places which simply can't support the volume that has the most devastating impactSays Elise
For inspiration, komoot and TFT have produced a Collection of unique purposeful adventures for runners, riders and roamers to try, many of which have been created and shared by the TFT and komoot ambassadors and communities.
Trash Free Trails are asking all who plan or complete a Purposeful Adventure to share it on komoot, ‘Tag’ the Trash Free Trails komoot Profile, and use the #MyPurposefulAdventure in the Tour title. Helping spread the campaign message among the komoot community, and motivating others to plan, enjoy, and share their own Purposeful Adventures.
- Komoot Profile Trash Free Trails
- Instagram Profile Trash Free Trails
For further information visit: https://www.trashfreetrails.org/purposeful-adventures
About Komoot
Komoot is the largest and fastest-growing digital platform for adventurers and outdoor enthusiasts in the world - and it has a simple mission: to make outdoor adventures accessible to all.
Komoot’s mobile apps and digital platform provide advanced route planning and navigation tools. At the same time, a content-rich feed of unique stories inspires its community of over 35 million users to explore and share their outdoor experiences and recommendations.
A group of 6 friends from the Austrian Alps and Germany founded the company in Berlin in 2010. In 2017, komoot pioneered a fully-remote workplace and today - its team of over 100 like-minded adventurers share this goal: to provide you with the best experience possible in the great outdoors.
Join komoot and discover everything you need to make the most out of your experiences outdoors with komoot Maps and Premium.
For more information, visit komoot.com
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