Komoot Partner Awards 2024: the best campaigns

The most creative and effective outdoor marketing campaigns were recognized at this year’s komoot Partner Awards. The topics ranged from scenic cycling routes in France’s Ardèche region to innovative campaigns in Germany’s green urban areas.

Stuttgart Germany, 20.01.2025 – With over 40 million users, komoot is one of the world’s leading outdoor platforms for hikers and cyclists. “If you want to reach and inspire this target group, you’ve come to the right place,” said Iris Wermescher, Business Development Director Travel at komoot. As part of CMT Stuttgart, the best campaigns were honored at the komoot Partner Awards. The event was also streamed live.

The awards celebrated the best Sponsored Collections from partners around the globe. This advertising format native to komoot combines editorial value with targeted user engagement — right in the inspiration phase. More than 4,300 Collections have already been promoted on komoot.

How were the winners chosen?

In the first round, the komoot community itself decided: Categories like the highest click-through rate (CTR) and the highest interaction rate reflected content engagement and relevance. The second round, the editorial Awards, was decided by an internal jury focusing on creativity, impact, and sustainability. And for the first time, the Global Choice Award was determined in advance through a digital vote among marketing and tourism experts.

A total of 16 campaigns were recognized. They stood out for their creative content, innovative approaches, and sustainable concepts that inspired the outdoor community.

The winners of the komoot Partner Awards

In the tourism brand category, Ardèche impressed with its cycling routes along old railway lines, achieving the highest click rate of 5.8%. Their content was well received not only in France but also in Germany, inspiring countless outdoor enthusiasts. Québec also stood out with an impressive interaction rate of 47%. The campaign by Destination Canada showcased the beauty of national parks in autumn and scored highly with targeted content aimed at hiking enthusiasts.

In the transport brands category, S-Bahn Berlin excelled with its Collection promoting forests in the Berlin-Brandenburg region. It achieved a click rate of 7.9% by combining sustainable nature outings with the use of public transport. The award for the highest interaction rate in this category went to DB Bike Rental, whose routes around the Mecklenburg Lake District recorded an outstanding interaction rate of 103%. By linking train travel with bike rentals, they created sustainable and stress-free outdoor experiences.

In the lifestyle brands category, Bauer Natur stood out with regional, family-friendly cycling routes around Hamburg. Their Collection encouraged eco-friendly exploration, achieving a click rate of 4.2%. Another highlight was Hansefit, whose campaign promoting picnic routes in the Ruhr area reached an interaction rate of 53%. The blend of restored nature and local relevance made the region particularly appealing for cyclists.

Outdoor brands also delivered impressive results. Bionicdry scored the highest click rate of 2.4% with hiking routes in northern Germany that combined nature and culture. Adidas Five Ten took first place in this category though, for interaction rate with its campaign focused on mountain biking routes in Switzerland, achieving an impressive 62%. The successful combination of a global brand event with regional audience targeting proved highly effective.

In the Community experts category, the Mittelweser region stood out with a selection of the top ten themed routes. A well-balanced mix of nature, culture, and history led to a click rate of 3.3%. The region Hunsrück-Mittelrhein secured the highest interaction rate of 72% with its circular hiking routes, offering premium outdoor experiences in breathtaking landscapes.

The Editorial Awards also went to outstanding projects. Spain (Tourspain) impressed with sustainable hiking routes away from mass tourism, while the French capital Paris (Paris je t’aime) presented itself in a new light with its culturally diverse urban routes. Bormio, together with content creator Alain Rumpf, was recognized for its outstanding Collection and well-executed campaign.

The Global Choice Award was the highlight of the event. With nearly 500 votes from marketing and tourism professionals across more than 15 countries, Visit Essen emerged as the winner. The Collection showcased the interplay between industrial heritage, restored nature, and modern hiking trails, highlighting the wide range of outdoor opportunities in Germany.

The komoot Partner Awards 2024 have demonstrated how creative content and data-driven strategies can inspire the outdoor community worldwide.

More information:

Winner overview: https://www.komoot.com/de-de/collection/3206065

About komoot for business

Komoot, with over 40 million registered users, is the largest platform for inspiration and navigation for hikers and outdoor enthusiasts in Europe. Founded with the mission to make unique outdoor experiences accessible to everyone, komoot enables its users to explore the outdoors with confidence. With Sponsored Collections, komoot for Business gives partners the opportunity to directly connect with an active outdoor community. Brands and destinations can share inspiring content and draw targeted attention to their offerings